BAISSE DES BLU-RAY
US, July 16, 2008 - Blu-ray prices could be about to drop. That's a good thing for early adopters of the emerging high-definition home video format who are currently shelling out just shy of $30 a pop for newer titles.
Word on the street (via High-Def Digest) is that Warner Bros. could start an industry-wide price-cutting trend when they trim wholesale prices on Blu-ray titles in the fall. That's expected to reduce the sticker price of new releases to under $20. Cheaper catalogue titles would likely be reduced to around $15.
The price cut could be a strategic reduction based on gloomy economic forecasts, but with the latest sales figures showing DVD and Blu-ray sales are holding up just fine in the current environment, it's more likely that the drop is due to increase in production efficiency and a growing distribution network.
Consumers should start seeing Blu-ray disc prices dropping significantly by the holiday season.
That's all fine and good, but if you're looking for a deal sooner than later, check out this hot deal we spotted over at Amazon this morning. They're running a "Buy 2, Get 1 Free Blu-ray Sale," on 109 select titles.